February 20th, 1998


Tam Communications Crafts New Web Site for Automatic Data Processing (ADP)

SAN JOSE, CA -- Prospective clients of ADP's Claims Solutions Group (CSG) can now take a web-based tour of the group's products and services, thanks to a new World Wide Web site (www.csg.adp.com) created by San Jose's Tam Communications. Designed as a value-added customer benefit, the new site puts a broad range of product, support, and corporate information at users' fingertips, all integrating a single look and feel.

Downloadable multimedia product demos give would-be clients instant, easy-to-navigate access to ADP's four complete CSG product lines, and an enhanced customer support area offers answers to frequently-asked questions. The site also features support for CSG's human resources department, providing recruitment information for prospective job candidates.

With the objective of combining all of the Claims Solutions Group's products in one area, the Tam creative team devised a "newsletter" metaphor for the site's home page, leveraging ADP's existing corporate collateral design system. To keep the site fresh and engaging, Tam Communications has been retained to revise the home page monthly. Ongoing maintenance of the site, and updates to other areas within the site, will also be handled by Tam.

"Overall I've heard nothing but positive reviews for our new web site," commented the manager of marketing communications for ADP's Claims Solutions Group. "CSG offers a wide variety of business solutions to three distinct, yet connected industries. The challenge was to integrate the visual and written CSG messages and make the final product meaningful for all the markets we serve. Tam Communications managed this complex task professionally, and with patience. Through the entire process I knew I had a team of talented and committed people willing to go the extra mile to make the web site a success."

Tam's Susan O'Connor Fraser was the project manager for the site's creation. Timothy O'Connor Fraser headed up the design and programming effort, while Sandra Silva art directed and dk blanar lent artistic support.

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Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programming—developed for broadcast, cable, syndication, and other venues—airs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com.


Contact: Susan O'Connor Fraser
(831) 439-1523