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SAN JOSE, CA -- Tam Communications recently put its strategic communications expertise to work for San Jose-based SpinCircuit, a new business-to-business Internet gateway, producing a six-minute video for the company's launch event on April 3. The program was designed to introduce SpinCircuit and its innovations to 80 high-profile executives whose companies could benefit from SpinCircuit's web portal solution for the new electronics supply chain.
Tam produced a dynamic video that delineates the existing industry obstacles and establishes the need for a solution. Electronic engineers, component suppliers, contract manufacturers, original equipment manufacturers (OEMs), and distributors express their frustrations with the current process, while narration explains the impact on the industry. The video concludes by revealing SpinCircuit as an informed and valuable player in the electronics supply chain that can connect all members of the industry to boost profitability for each.
"We needed a compelling way to explain the opportunity in the market for SpinCircuit," said Tiffany Sparks in SpinCircuit's corporate marketing department. "Tam worked with us to find the right way to convey our key messages effectively, and they provided a great video to kick off our corporate launch. The team at Tam was very professional and worked with us to meet our launch objectives."
The video, written by Susan O'Connor Fraser, required two days of shooting as Producer Donna Rowell and Director Tam Fraser led the professional talent through mock-up engineering work and business and design meetings. Tam Communications then helped SpinCircuit execute the event—providing coordination and on-site support to ensure successful playback to the key audience.
# # # Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programmingdeveloped for broadcast, cable, syndication, and other venuesairs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com. Contact: Susan O'Connor Fraser (831) 439-1523
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