December 6th, 2000


Tam Communications Redesigns CommercialWare Web Site

SAN JOSE, CA -- CommercialWare recently unveiled their new web site, redesigned by Tam Communications. The new site (www.commercialware.com) incorporates a fresh graphic design, an easy-to-use interface, and expanded resources for prospective customers, employees and investors. The result is a web site that reflects CommercialWare's position as the leading supplier of software for the multi-channel retailing space.

The Tam web team worked with CommercialWare to develop a new web design that adds depth and breadth to the old site, and includes an online resource of customer success stories to demonstrate the company's capabilities. The site has a clean, crisp interface in an attractive blue color palette, with the customer success story areas highlighted in contrasting colors. The navigational system incorporates roll-over menus that swiftly direct visitors to the information they're seeking.

In creating the interface, Tam used their web expertise to preserve existing legacy technologies within the site, and expand them with new functionality. They also improved the technology's performance with aggressive bug-testing techniques, resulting in a final site that is more robust and easier to use, in addition to being visually appealing. The site employs Active Server pages in order to dynamically generate content, reduce site maintenance, and improve the usability of the site with consistent navigational elements. Tam also gave the site room to grow, as CommercialWare adds demos and additional customer case studies currently under development.

"We chose to work with Tam Communications to deliver our new web site because they demonstrate the level of expertise, creative talent, technical knowledge and leading-edge style that we were looking for. We're extremely proud of our new site, delighted with the relationship we've built with Tam and look forward to new and exciting projects together," said Susie Cabral, CommercialWare's Director of Field Marketing.

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Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programming—developed for broadcast, cable, syndication, and other venues—airs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com.


Contact: Susan O'Connor Fraser
(831) 439-1523