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Tam Communications recently completed over two and a half hours of media for use at Network Appliance's annual sales conference in Las Vegas. The gathering was held at Bally's Hotel on February 12-13, and was attended by over 1000 Network Appliance employees.
The pieces, ranging from a parody of Star Trek to an Elvis medley performed by Network Appliance's executive team, resulted in standing ovations and enthusiastic participation from the audience of NetApp¨ sales representatives.
Said Patti Kunsman, Network Appliance's Field Communications Manager, "Tam's professionalism and creativity really contributed to the success of the sales meeting. The quality of Tam's videos and multimedia as well as the awesome producer enabled the marketing and sales teams to deliver high-impact, professional quality material to our worldwide sales team."
With only five weeks to complete twelve videos and six multimedia presentations, most of Tam's resources were dedicated to the project at some time during the production process. Executive Producer Susan O'Connor Fraser coordinated over a dozen content contributors, both locally and on location in New York, Phoenix, Raleigh, Colorado Springs and Bonn, Germany.
The opening video for the gathering was a Star Trek-inspired 3-D animation featuring the "Starship NetApp" blowing up competitors' starships, to the raucous cheers of the audience. And the attendees were also witness to six Elvis' - the NetApp¨ executive staff - belting out a medley of Elvis tunes with newly written lyrics tolling the virtues of the company and its technology. Throughout the event the presenters were supported by graphics and multimedia images created by the Tam Communications Graphics and Interactive Group.
"From the outrageous Elvis video to the critical messaging material, Tam Communications delivered," said Kunsman.
# # # Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programmingdeveloped for broadcast, cable, syndication, and other venuesairs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com. Contact: Susan O'Connor Fraser (831) 439-1523
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