June 25th, 2002

Scotts Valley, CA – To make it as easy as possible for shareholders and investors to view their annual report, Credence Corporation wanted to turn their print report into an e-report via the web. Having worked with Tam in the past, Credence again turned to us to tackle this new challenge.

Producer Karen LeFever, Graphic Designer Sherebanu Baldiwala, and Flash/Web Integrator Jason Guerra began with the elements of the print annual report and then brought them to life by converting a static display of text and numbers into moving media. A scrollable text box was used for the most data-intensive parts of the report and Dr. Graham Siddall, the Credence CEO and President, presented the Letter to the Shareholders as well as other segments in narrative form, giving the annual report a personality and a feeling of warmth.

“We set out to capture the look and feel of the print piece, paying close attention to all of the details, including the typography, the unique colors, and overall tone,” says LeFever. “The challenge was to work with these elements, remain true to them, and yet make it much more than a print experience. By adding interactive navigation, motion, music, and voiceover, we gave the piece personality impossible in a static format.”

The end-result is a visually captivating, interactive and informative online annual report. Shareholders and investors now have access to the report 24/7 anywhere in the world.

Visit www.credence.com to view the report.

Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programming—developed for broadcast, cable, syndication, and other venues—airs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com.