October 1st, 2003

Scotts Valley, CA – A web site, an e-mailer, a video and a flash presentation—were all on parallel production schedules, targeted for release in mid September. The materials, created for San Jose-based LogicVision, needed to coincide with the company’s new product launch as well as the International Test Conference (ITC) held in Charlotte, North Carolina from September 30th through October 2nd. The new product, LV2004, is an embedded test solution that helps IC designers and manufacturers speed products to market while lowering their cost of testing integrated circuits.

The Tam creative team included Executive Producer/Creative Director/Writer Susan O’Connor Fraser who managed all four projects. Timothy O’Connor Fraser and Lisa Adams were the programmers, and Mike Baxter, the artist, for the web project and e-marketing effort. Aaron Dingman as Artist and Animator worked with Tam O’Connor Fraser who Editor for the video project and Jason Guerra who was the integrator for the Flash Presentation.

The project scope included developing a graphic, which would become the illustration of how LV2004 works, the components that made up the product and the where those components came into the integrated circuit’s lifecycle. Susan O’Connor Fraser and Aaron Dingman worked closely with the LogicVision marketing team to design the graphic that was then leveraged across the Tam-produced deliverables as well as in PowerPoint presentations, print, and booth graphics.

The various elements will continue to evolve as LogicVision rolls out new products and parternships during 2003 and 2004. For more information about LV2004 and to see the elements of the campaign in action, visit www.logicvision.com

Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programming—developed for broadcast, cable, syndication, and other venues—airs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com.