January 31, 2007

SCOTTS VALLEY, CA--With a communications partnership that has lasted over 15 years, it was only natural for Santa Cruz Beach Boardwalk to turn to Tam Communications to fulfill a new marketing need. Tam's work to date has mostly been concentrated on delivering the company's TV spots including the current slate of commercials celebrating the Boardwalk's 100th year of operation. This new requirement was to create a tool for the Boardwalk's sales team to use in presentations to corporations and other organizations. The goal: to portray the Boardwalk as the venue for parties and picnics.

Capitlizing on its vast library of Boardwalk footage including footage captured at a corporate event and newly shot aerials, Editor Tam O'Connor Fraser developed a program that illustrated the great time to be had by all at the Boardwalk. O'Connor Fraser combined the current Boardwalk jingle (a rendition of "California Sun") with stock island music and then Cutting between vibrant beach images, and a variety of shots ranging from rides to games to food. He also included an animated key bar, designed for the Centennial Celebration, to highlight important messages as well as the new animated logo, developed by Tam's Digital Media Associate, David Trounstine.

Tam Communications is a leading digital media company, servicing corporate and entertainment clients by combining technical, creative, and communications expertise in the realms of video, interactive multimedia, and web. The company's expanding spectrum of original entertainment programming—developed for broadcast, cable, syndication, and other venues—airs worldwide. Tam Communications is a privately held company located in Scotts Valley, CA. Please visit our web site at www.tamcom.com.